Once upon a spooky October night, Halloween wasn’t about candy at all—crazy, right? Back in the day, it was about warding off evil spirits and lighting bonfires. But as centuries passed and cultures mingled and changed, a sugary twist emerged, and candy became the ultimate way to celebrate All Hallows’ Eve. Fast forward to modern times, and now we’re handing out more candy than the all the little ghosts can handle! In fact, in the US we spend nearly $3 billion on Halloween candy every year.

But is there more to this billion-dollar-story? Have you ever wondered why you reach for that peanut butter cup while your BFF can’t resist a Kit Kat? Well, it turns out the candy you pick could say more about you than just your sweet tooth. 

Let’s dive into the psychology behind the candy choices we make and see what your favorite Halloween treat says about your personality.

1. Reese’s Peanut Butter Cups: The Laid-Back Strategist

If you’re a Reese’s lover, you’re all about balance—just like that perfect mix of peanut butter and chocolate. You’re the type who’s easygoing but knows how to strategize, making calculated moves while keeping things chill. You don’t rush into things, and when it comes to decision-making, you’re smooth and steady. People appreciate your reliable nature, and you’re often the one everyone turns to when things get sticky (yes, pun absolutely intended).

Psychology says: You enjoy the balance of sweet and savory, indicating a preference for harmony and structure in life. The combo of textures might also reflect a love of variety and novelty.

2. Snickers: The Go-Getter

Snickers lovers are the ultimate multitaskers. Just like this candy is packed with everything—peanuts, caramel, nougat, and chocolate—you’re a powerhouse who handles it all. You get things done, and people admire your no-nonsense, get-to-the-point attitude. When the going gets tough, you don’t back down; you just grab a Snickers and power through.

Psychology says: Snickers’ combination of textures appeals to those who like complexity and aren’t afraid to tackle multiple challenges at once. These are the “task masters” of the candy world. 

3. Kit Kat: The Playful Team Player

Break me off a piece of that Kit Kat bar—and if you’re a Kit Kat fan, you’re probably the first to share. You love teamwork, fun, and breaking things down into manageable bites. You’re the kind of person who values friendship and collaboration, and you know how to take things in stride. Whether it’s a group project or a party, you thrive in social settings.

Psychology says: Kit Kat fans are all about structure. You love the satisfaction of “breaking” into tasks piece by piece—both literally and figuratively. You know that old saying, right? What’s the quickest way to eat an elephant? One bite at a time. Now, if only Kit Kat came in “elephant” flavor…

4. Twix: The Thinker

If Twix is your jam, you’re a thinker. With two bars per pack, you appreciate choices—and you always like to weigh your options. You’re methodical, never impulsive, and you love a good debate. While others may rush in, you like to take your time, savoring each moment (and each bite).

Psychology says: The duality of Twix represents a love of contemplation and decision-making. You’re the type to consider both sides of an issue before making a move. But when it comes to Twix, we know which side you’ll pick first!

5. M&M’s: The Life of the Party

M&M lovers, let’s face it—you bring the fun. Bright, colorful, and packed with energy, you’re the person who lights up every room you walk into. You thrive in social situations, love making new friends, and always know how to turn a dull moment into a good time. Plus, you’re flexible—whether it’s peanut, plain, or crispy, you can go with the flow.

Psychology says: The rainbow of colors and variety appeals to people who are adaptable and love new experiences. You enjoy spontaneity and don’t like being boxed in, or shelled in, for that matter!

6. Candy Corn: The Old Soul

Candy Corn might be divisive, but if you love it, you’re likely a bit of an old soul. You appreciate tradition and nostalgia and might find yourself drawn to classic styles, vintage vibes, and things with a deep sense of history. You don’t care about the candy haters—Candy Corn gives you those Halloween feels like nothing else.

Psychology says: Loving a polarizing candy like Candy Corn often suggests an appreciation for nostalgia and the comfort of familiar, seasonal experiences. It’s like a sweet little taste of autumn wrapped up in sugar—kind of like a cozy sweater for your tastebuds.

7. Sour Patch Kids: The Adventurer

Sour and sweet? If Sour Patch Kids are your go-to, you’re all about the thrill. You love pushing boundaries and trying new things—sometimes even bending the rules just to see what happens. You’re adventurous and spontaneous, and people know that life is never boring when you’re around.

Psychology says: Your love of contrast, from sour to sweet, points to a personality that thrives on excitement and unpredictability. Just like a Sour Patch Kid, you keep people guessing—sweet one minute, sour the next, but always unforgettable.

Halloween wouldn’t be Halloween without the candy. And it doesn’t matter if you’re a peanut butter lover, a sucker for sour, or obsessed with a chewy caramel crunch, the candy you choose reflects a little piece of who you are. And while we’ve had some fun diving into the psychology of candy, remember—Halloween is about more than just the sweets. It’s about the fun, the magic, and the memories we make along the way.

And speaking of sweets, the #1 most popular candy for Halloween 2024? Reese’s Peanut Butter Cups—no surprise there!

So go ahead, indulge in your favorite treats, share them with friends, and have an unforgettable night. Because no matter what candy you choose, the real sweetness comes from the joy of celebrating Halloween together.

Till next time, be wickedly wonderful.